Brand Naming and Payoff:

Baier: 
The name of the founder and the name of a successful racing team of the 1920s
On the 10th of May 1925 „Baier“ celebrated a big victory on the Avus in the 250cc class (see: https://de.wikipedia.org/wiki/AVUS-Rennen_für_Motorräder )

Kraft:
A combination of „Kraft“ (german for power), „craft“ and „Krad“ (german for two-wheeler)

Payoff:
Freedom: the real purpose of a mobility product
Power: we are not talking about bicycles. We are talking about motorcycles with electric or combustion engine. 😉
Trust: You will have trust in the reliability of our products!

All in all: The perfect name and payoff!